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	<title>Optimising Customer Experience</title>
	<link>http://congex.com</link>
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		<title>Mutual Banks facing up to the engagement challenge</title>
		<description><![CDATA[A perceptive article by Cameron Cooper in the current edition of Connexus (p24-32) discusses the challenge facing the Mutual Bank/Credit Society sector in expanding their customer base into younger generations. I won&#8217;t attempt to paraphrase the article…..it&#8217;s really worth reading for yourself.

However I will make the observation that &#8220;engagement&#8221; with customers of financial services is becoming increasingly sophisticated and spread across multiple channels irrespective of the age of the customer. Old and young alike are increasingly exposed to options for engagement in social and work-based situations and they are choosing ...]]></description>
		<link>http://congex.com/social-media/mutual-banks-facing-up-to-the-engagement-challenge/</link>
			</item>
	<item>
		<title>Passengers Vote with Their &#8220;Tweet&#8221; Over Ash Cloud</title>
		<description><![CDATA["There were many examples of people opening a Twitter account just to follow what Qantas was doing during this time. But it's not just a way of pushing out information. It was used to interact with customers"
<a href=http://congex.com/blog> Read More...</a>]]></description>
		<link>http://congex.com/featured/airlines-all-atwitter-about-ash-cloud/</link>
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		<title>6 Tips for Improving the Customer Experience with Email</title>
		<description><![CDATA[While channels such as social media are rapidly increasing in importance, for the majority of organisations email is still the communication channel of choice for customer service. It has the advantages of being quick for the customer, has an audit trail and is available outside normal office hours.

Yet judging by customer complaints and even the views of industry figures many companies still don’t know how to handle email in a way that meets customer needs. From our experience here are six ways of ensuring email management adds value to the customer experience:
1. ...]]></description>
		<link>http://congex.com/email-response-management/6-tips-for-improving-the-customer-experience-with-email/</link>
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		<title>B2B &amp; Social Media</title>
		<description><![CDATA[Created &#038; delivered well, relevant &#038; timely knowledge is invaluable to the customer community &#038; inevitably leads to new business. Sure you can measure the ROI but it’s also nice sometimes just to know you’re putting something back into the world. 
<a href=http://congex.com/blog> Read More...</a>
]]></description>
		<link>http://congex.com/featured/social-media/</link>
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		<title>Integrating Facebook with your Customer Experience strategy</title>
		<description><![CDATA[The increasing importance of social media channels to customer experience has been recognised by Congex &#38; Eptica in the launch of the Social Media Interaction Management solution.
A seamless addition to the Eptica Customer Experience Management platform, Social Media Interaction Management enables you to listen, respond and interact successfully with your customers and prospects on Social Media, ensuring the right people in your organisation are engaged in delivering the best response &#8211; including marketing, customer service and experts within your organisation.
Eptica Social Media Interaction Management includes:

Eptica Social Media Observer
Eptica Facebook Interaction ...]]></description>
		<link>http://congex.com/uncategorized/integrating-facebook-with-your-customer-experience-strategy/</link>
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		<title>Online reviews critical for e-tailers</title>
		<description><![CDATA[It&#8217;s official! Online shoppers are heavily influenced by reviews from other customers&#8230;&#8230;particularly negatively influenced by a bad review. 
According to the latest American Express study 60% of Australians admit a bad review or website posting influences their decision to purchase from a shop or supplier, underscoring the importance of retailers needing to work hard to keep customers satisfied over the festive season.

&#8220;Our direct experience with customers in Europe &#38; Australia with our Customer Experience Management solutions tells us the same story&#8221; said Dean Robinson, Managing Director of customer experience &#38; ...]]></description>
		<link>http://congex.com/uncategorized/online-reviews-critical-for-e-tailers/</link>
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		<title>Gartner Magic Quadrant for CONGEX partner</title>
		<description><![CDATA[Gartner’s Magic Quadrant for Web Customer Service &#8211; CONGEX partner Eptica recognised
CONGEX is delighted to confirm that its Customer Experience Management partner Eptica (www.eptica.com), has been positioned in Gartner’s 2010 Magic Quadrant for Web Customer Service. Eptica, the leading European provider of multichannel customer interaction software, is one of 13 companies worldwide to be included in the Gartner Magic Quadrant for Web Customer Service providers.

Eptica’s inclusion in the quadrant builds upon the company’s third consecutive appearance in the Deloitte Technology Fast500 EMEA as a result of it experiencing 370% growth in ...]]></description>
		<link>http://congex.com/featured/gartner-magic-quadrent/</link>
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		<title>Optimise the ROI in Sales &amp; Marketing</title>
		<description><![CDATA[The investment required to attract and retain customers grows with the expansion of channels for customer interaction. From the call centre&#8217;s traditional role to the rapid rise of social media in the sales &#38; marketing mix, you need to ensure that every channel&#8217;s customer experience is consistent and superior in order to maximise the return on your sales &#38; marketing spend.
The growth of eCommerce and other online customer channels is well documented. The online business models offer tremendous opportunities to grow the customer base, increase revenue and reduce unit costs. What is ...]]></description>
		<link>http://congex.com/partnerships/optimise-the-roi-in-sales-marketing/</link>
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	<item>
		<title>Solar crisis shines light on Customer Experience</title>
		<description><![CDATA[&#8220;Thanks for calling our solar hotline. Our call centres are currently experiencing overwhelming demand due to the recent changes by the NSW government. For a faster response you may want to send an email to customer service@&#8230;&#8230;&#8221;
Such was the response from our solar provider before my call was abruptly terminated. This Customer experience is typical of those suffered by many others in NSW recently and is the same as that &#8220;enjoyed&#8221; by travellers inconvenienced by the volcanic eruption in Iceland earlier in the year or car owners during any of ...]]></description>
		<link>http://congex.com/featured/solar-crisis-shines-light-on-customer-experience/</link>
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		<title>Roadmap for Customer Experience</title>
		<description><![CDATA[Customers often ask us what should they implemented first, Email Response Management or Web Self-Service? We give some ideas where the Customer wins either way.]]></description>
		<link>http://congex.com/featured/962/</link>
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