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[12 Aug 2010 | Comments Off | ]
Online Christmas Sales at Risk

Australian retailers are risking their share of the $3 billion* Christmas online sales season unless they learn how to effectively manage the seasonal spike in customer service demand, which can increase by as much as 400%.

In many cases contact centre agents are tied up dealing with too many low value frequently asked questions that prevent them providing the customer service needed to complete sales conversions.

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