Articles in the Social Media Category
“There were many examples of people opening a Twitter account just to follow what Qantas was doing during this time. But it’s not just a way of pushing out information. It was used to interact with customers”
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Created & delivered well, relevant & timely knowledge is invaluable to the customer community & inevitably leads to new business. Sure you can measure the ROI but it’s also nice sometimes just to know you’re putting something back into the world.
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