A perceptive article by Cameron Cooper in the current edition of Connexus (p24-32) discusses the challenge facing the Mutual Bank/Credit Society sector in expanding their customer base into younger generations. I won’t attempt to paraphrase the article…..it’s really worth reading for yourself.

However I will make the observation that “engagement” with customers of financial services is becoming increasingly sophisticated and spread across multiple channels irrespective of the age of the customer. Old and young alike are increasingly exposed to options for engagement in social and work-based situations and they are choosing …